Can we handle yet another 21st- century success story too wild to be a myth? Warning: this one that got away may keep you up at night.

After the original Quoddy Moccasins brand was bought out by Wolverine, “the attorneys forgot to renew the trademark” worth millions. “So we picked it up for $375,” says co-owner Kevin Shorey, 63. That’s right. Three. Hundred. Seventy. Five. Dollars.

Read the full story in the digital magazine above.