September 2012
So much for lobsters and whoopie pies. Elizabeth Arden broke new ground when she made Maine the cradle of the day spa.
By David Svenson
In Mount Vernon, where Watson and Castle Island roads meet, Elizabeth Arden’s Maine Chance Health Spa, est. 1934, was years ahead of the expansive spa market. While Manhattanites visited her Red Door salon on Fifth Avenue, calls for Judy Garland and Ava Gardner to begin their wax treatments echoed across the northern tip of Long Lake.
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