November 2011
By Herbert C. Adams
Before we were known for our quality of life, we actually made things. We’re not making a point here, we’re just saying…
When did we start selling sizzle and stop selling steak? Just weeks ago, Portland’s sharpest city planners looked into the Forest City’s future and recorded what they saw on paper. The result: the Economic Development Vision & Plan. It’s hopeful and well-written, yet it privileges the service and tourism sectors, only making a vague appeal to nicheful-thinking markets like nanotechnology and biochemicals. Whatever happened to products we can sink our teeth into? Our city once had a dazzling catalog of tangible products for the waiting world.
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